In this episode of Commercially Speaking, marketing expert Wes Gay joins Bo Barron and Timmy Barron to simplify the complex world of marketing for Commercial Real Estate (CRE) professionals and other business leaders. Wes is Donald Miller’s top-recommended marketing expert and is known for helping brands “find the right words to make more money.”

Wes dives into the overwhelm many brokers feel, believing they need to be everywhere—on social media, billboards, ads, podcasts, email campaigns, and more. His message? Simplify your marketing. Start by honing in on your ideal client and their biggest problem. Once you have clarity, use empathy and authority to demonstrate your expertise and choose the right platforms that align with your strengths.

The conversation explores common mistakes brokers make, like using social media to impress peers instead of connecting with clients. Wes shares insights from Donald Miller’s Building a Story Brand, emphasizing the importance of positioning your clients as the heroes of their story and stepping into the role of the guide. He even explains how raising the stakes for your clients, like in great movies, can make your marketing more compelling.

Tune in to learn how to simplify your message, attract the right audience, and make a bigger impact—all while staying true to your unique strengths.

🔔 Subscribe for more marketing and prospecting strategies tailored for CRE professionals!

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JOIN THE CRE MARKETING MASTERY GROUP WAITLIST: www.wesgay.com/cs

Donald Miller recommends Wes Gay to make you more money: https://www.wesgay.com/donald-miller

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THANKS TO OUR SPONSORS:

The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.Massimo-Group.com

Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT https://www.stdb.com/

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⏰ Time Code ⏰

00:00:00 – Cold Open
00:01:51 – Intro
00:02:42 – Wes Gay (Storybrand Guide)
00:05:33 – Let’s Ruin Movies
00:07:19 – Simplify Your Message
00:09:37 – Stop Trying To Hit Everybody
00:12:51 – Sales To Scale
00:13:53 – Reverse Engineer Your Ideal Client
00:16:52 – What Problem Are You Solving?
00:19:49 – The Hero
00:22:48 – The Guide
00:23:52 – Silencing Ego
00:25:22 – Show Authority
00:27:56 – Marketing Overwhelm
00:29:28 – You Only Need 3 Channels
00:32:34 – Content Idea For Brokers
00:35:39 – What’s a broker again?
00:38:40 – Demonstrate Your Expertise
00:40:24 – Offer a Plan
00:41:06 – Success or Failure
00:45:05 – CRE Marketing Mastery Group
00:49:22 – You Don’t HAVE to do Social Media
00:54:03 – What Problem Did Pickleball Solve?
00:56:44 – Waffle House Index
00:57:31 – Pop Quiz
01:01:27 – Revisiting Brotherhood Trauma
01:04:39 – Outro

📒Show Notes📒

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Bo is the owner and operator of Barron Commercial Group in Owensboro, KY servicing the Western KY and surrounding markets.

For all CRE inquiries, visit https://www.barroncommercial.com

Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron