What if your best CRE hire was already in your toolkit… and you were barely using it?
This week we’re joined by Ben Wilson, the guy who trains the instructors who teach brokers how to use Site To Do Business (STDB) — the most powerful (and most underused) platform in commercial real estate.
We dig into:
🔹 The biggest mistakes brokers make with STDB
🔹 How to use trade areas, drive times & custom maps to win business
🔹 Real-life case studies of deals unlocked through the platform
🔹 The difference between “using it” and using it right
🔹 Tools even CCIMs often miss
If you’ve ever opened STDB and thought “Where do I even start?” — this episode is for you.
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Resources Mentioned In This Episode
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Thanks To Our Sponsors
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⏰ Time Code ⏰
00:00:00 – Cold Open
00:01:01 – Welcome
00:02:55 – Bo Has A Confession
00:04:39 – Why Timmy Love STDB
00:05:33 – Who Uses STDB?
00:07:23 – How Ben Wilson Fell Into His Role At STDB
00:08:16 – What Does It Cost To Access STDB?
00:09:20 – AD – CRE Investor Coach (https://bit.ly/43t6Vrl), Site To Do Business https://stdb.com
00:10:35 – Bo Presents The Scenario For Our Demo
00:12:52 – Looking At The Top Performing Locations of COhatch
00:14:54 – Searching Within a 3 min Drive Time
00:16:58 – The Tapestry Profile
00:18:38 – Points of Interest Search
00:21:54 – Let’s Look At The Lower Performing COhatch in Duluth
00:23:56 – COhatch Will Not Go Down Town
00:26:08 – No Easy Access To An Airport?
00:29:52 – Creating A Custom Variable (The Psychographic Cocktail Mixer)
00:32:04 – The Hexagon Map (Me Want Honeycomb)
00:36:52 – Single Location Vs Multiple In the Same Market?
00:39:00 – AD – Site To Do Business (https://STDB.com)
00:39:39 – How The Tapestry Chart Is Organized
00:41:33 – What Do You See, Bo?
00:44:32 – Can It Tell Me What Markets To Look At?
00:48:01 – Why This Tool Is A Broker’s Superpower!
00:50:50 – CI102
00:52:39 – How Will AI Change The Way STDB Is Used?
00:58:55 – You Might Be Working Yourself Out Of A Job
01:00:58 – Data Discovery Tool
01:07:14 – Vancouver!
01:08:30 – How To Contact Ben Wilson
01:09:03 – Outro
📒Show Notes📒
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Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group, servicing Western KY and its surrounding markets.
For all CRE inquiries, visit http://www.barroncommercial.com
Timmy is an actor, comedian, writer and host: @timmybarron https://youtu.be/ICoIAHSZvgA
