What happens when you mix AI, hyperlocal intel, and one of the fastest-growing land brokers in Texas? You get Josh Bryan—a CRE pro who turned spreadsheets into a digital map room and land deals into generational wealth.

In this episode, we dive deep into how Josh went from an ad agency guy to what Bo calls “the Bob Knakal of Texas land.” You’ll learn how he’s tracking entitlements, planning for development, and navigating the politics of zoning like a master. We also get into how AI is changing the game, why brokers must become consultants, and how the next generation of CRE leaders will need to think differently to survive.

Whether you’re a land broker, developer, or just trying to understand what the hell entitlements are—this is the episode for you.

🎯 Topics Covered:

• What “entitlements” really mean
• How Josh maps city council data to outsmart the competition
• The danger of lazy brokerage
• AI’s role in the future of CRE—and why it won’t replace top brokers
• Building a digital map room to dominate your market

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Thanks To Our Sponsors

• 💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 📊 CRE Marketing Mastermind – wesgay.com/cs

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Resources Mentioned In This Episode

• 🔗 Connect with Josh Bryan: https://bryanhaggardland.com/ LinkedIn: https://www.linkedin.com/in/josh-bryan-535a136/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — subscribe.wgbarron.com
• 🏬 Barron Commercial Group: CRE Made Simple — https://barroncommercial.com/
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — tizbee.com

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⏰ Time Code ⏰

00:00:00 – Cold Open
00:03:18 – Welcome
00:04:07 – Mom Gave Me A Ride To Work Today
00:05:37 – Tell Us About Josh Bryan
00:07:16 – If I’m Honest, Land Bores Me
00:08:00 – Josh Bryan Origin Story
00:16:26 – Unpacking “Entitlements”
00:17:56 – It’s A Long Drawn Out Process
00:22:30 – “The Process Goes Like This”
00:28:24 – The “Bob Knakal” of Land In TX
00:28:59 – How Josh Is Using Data To Drive Business
00:30:43 – This Is One Of Those Deal Stories.
00:37:46 – The Digital “Map Room”
00:41:13 – How Do You Even Use Google Maps For This?
00:42:36 – No Better Time To Specialize In Data Than Right Now
00:46:34 – Are you Concerned Ai Will Eliminate The Need For A Broker?
00:51:16 – How The Different Generations Are Using Ai
00:53:20 – Tell Us About Liam
01:04:57 – How Robert Downy Jr. Got Away With Black Face

📒Show Notes📒

Subscribe and listen to Commercially Speaking here:

YouTube:  @commerciallyspeaking 

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📲 Connect with us:

Subscribe to our Youtube: https://www.youtube.com/@commerciallyspeaking 

Instagram: https://www.instagram.com/commerciallyspeaking/

Facebook: https://www.facebook.com/commerciallyspeaking

Tiktok: https://www.tiktok.com/@commerciallyspeaking 

Newsletter: https://subscribe.wgbarron.com/

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Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group, servicing Western KY and its surrounding markets.

For all CRE inquiries, visit http://www.barroncommercial.com

Timmy is an actor, comedian, writer and host: @timmybarron https://youtu.be/ICoIAHSZvgA