In this episode of Commercially Speaking, Bo and Timmy Barron sit down with Shanti Ryle, Director of Content Marketing at Crexi and producer of the award-winning Crexi Podcast. Shanti shares her journey from SaaS marketing to becoming a voice in the commercial real estate (CRE) industry, using storytelling and strategic content to drive meaningful engagement.

Shanti offers valuable insights for brokers and business professionals, from leveraging consistency in brand marketing to creating authentic connections through content. Whether it’s crafting compelling case studies, starting a podcast, or simply documenting your daily work, Shanti explains how to elevate your marketing game without overcomplicating the process.

Tune in to discover how Crexi stays ahead in CRE tech, what it takes to build a lasting brand, and why creativity and empathy are essential tools for modern marketers.

🔔 Subscribe for more insider strategies to grow your business in the CRE world!

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⏰ Time Code ⏰

00:00:00 – Coming Up
00:02:51 – TV Guardian
00:07:24 – Shanti Ryle of Crexi & The Crexi Podcast
00:09:36 – Name That Tune!
00:14:11 – How’d You Get Into CRE?
00:16:53 – Performing Artist on the side
00:18:24 – Bo’s Embarrassing Song
00:20:06 – How to Find the “Who” in “Who Not How”?
00:21:52 – Building Trust Through Storytelling
00:24:52 – How to Hire the Perfect Marketing Person?
00:25:50 – Brand Marketing vs Paid Advertising
00:29:48 – Creating a Brand Marketing Machine For A Boutique Brokerage
00:32:06 – Events
00:33:21 – Brand Marketing Checklist
00:35:24 – Case Study One Pagers
00:39:00 – You Don’t Need The Best Cameras or Audio Equipment
00:42:10 – Nail The Obvious Stuff
00:49:23 – Document over Create
00:51:46 – Patterns of Success You’ve Noticed From Hearing 100 CRE Success Stories
00:55:20 – 10+ Extra Hours a Week www.superpowershq.com/commerciallyspeaking
00:56:52 – Crexi – The Elevator Pitch
01:01:46 – What’s New With Crexi?
01:03:32 – What’s Next For Crexi?
01:07:24 – Pop Quiz

📒Show Notes📒

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Bo is the owner and operator of Barron Commercial Group in Owensboro, KY servicing the Western KY and surrounding markets.

For all CRE inquiries, visit https://www.barroncommercial.com

Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron