Everyone is asking the same question right now:

Is multifamily still a good investment in 2026?

In this episode, we sit down with Reid Bennett, one of the most connected multifamily brokers in the country, to break down what’s actually happening in the market.

And the answer might surprise you.

We cover:

• Why multifamily is still outperforming other asset classes
• The key difference between today and the Great Financial Crisis
• Why tenants aren’t leaving apartments right now
• How overbuilding is impacting Sunbelt markets
• Why Midwest markets are tightening
• How brokers are doing deals in markets they’ve never visited
• The real power of LinkedIn for finding deals
• How AI is about to reshape commercial real estate

Plus:

A wild story about saving a deal with… a knee injury 🤝

This episode is part market analysis, part strategy, and part glimpse into the future of brokerage.

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10x Your Time and Get Paired with an EA Today Superpowers HQ – https://superpowershq.com/commerciallyspeaking

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⏱️ Chapters

00:00 – Intro

02:00 – Reid Bennett’s Origin Story

10:30 – The Deal That Changed Everything

18:00 – Why CRE Investor Coach Matters

24:00 – How LinkedIn Actually Gets Deals Done

32:00 – How to Create Content That Works

39:00 – Multifamily Market Breakdown (2026)

45:30 – Why Tenants Aren’t Leaving

50:00 – AI Is Changing Everything

57:00 – Collaboration > Competition

01:03:00 – License Portability Explained

01:10:00 – The Future of Brokers

01:16:00 – CCIM + AI Evolution

01:20:00 – Outro

📒Show Notes📒

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Bo is a CCIM Instructor, co-founder of HearthStone Capital, and the owner and operator of Barron Commercial Group, servicing Western KY and its surrounding markets.

For all CRE inquiries, visit barroncommercial.com

Timmy is an actor, comedian, writer and host: @timmybarron https://youtu.be/ICoIAHSZvgA