In this episode of Commercially Speaking, Bo Barron, CCIM and Timmy Barron, ADHD welcome special guests Matt Stone and Justin Ryder, both CCIMs, to share their unique journeys from ministry to thriving careers in Commercial Real Estate (CRE). Matt, who owns his own brokerage in Lexington, KY, and Justin, a rising CRE influencer, both emphasize the human side of the business—describing their time in ministry as a “master’s degree in people.”
Matt recounts his early days when he joined a brokerage, not even realizing it focused on commercial, not residential, real estate. Meanwhile, Justin shares how a simple idea to post LinkedIn content led to unexpected deals and opened doors on a global level. Since launching his YouTube channel in early 2024, Justin has connected with an international audience and recently attended an exclusive NYC Gala with top CRE influencers, including Bo Barron.
This episode is a masterclass on connecting with people. Discover how caring for clients and reflecting empathy and expertise in real life and through your online presence can open doors in ways you might never expect. Whether you’re starting in CRE or looking to expand your influence, Matt and Justin’s stories offer invaluable lessons.
🔔 Subscribe for more insights on succeeding in CRE through meaningful connections and effective content creation!
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FOR CRE NEEDS IN LEXINGTON, KY VISIT:
FOLLOW JUSTIN RYDER
LinkedIn: https://www.linkedin.com/in/justin-ryder-cre/
Youtube: https://www.youtube.com/@thejustinryder
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THANKS TO OUR SPONSORS:
The Massimo Group: SIGNIFICANTLY AND CONSISTENTLY HIGHER COMMISSIONS ARE WITHIN YOUR REACH: www.Massimo-Group.com
Site To Do Business: BUILT TO DELIVER COMMERCIAL REAL ESTATE INSIGHT https://www.stdb.com/
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⏰ Time Code ⏰
00:00 – Start
02:05 – Intro
05:51 – Bully Barron
08:22 – What Asset Would Timmy Buy?
09:10 – Starting From Zero
09:54 – What Lead You To CRE?
11:48 – How Does Commercial Real Estate Work?
12:38 – The Advantage of CCIM and SIOR
15:14 – CRE is More Than Buildings, It’s About People
16:39 – Creating a Culture For Brokers To Thrive
18:27 – Creating The Vision For The Company
19:43 – What’s Life Like As A Broker?
20:40 – The Wife Is Always Right
22:01 – A Deal Every 2 Weeks For 6 Years
28:21 – Social Media and Content Creation
31:15 – Clients Start Sliding Into My Linkedin DM
33:48 – Creating A Youtube Channel for CRE
39:49 – Thinking in 18 month Cycles
42:30 – Good Marketing Makes A Bad Product Fail Faster
44:02 – Caring, Helping, Serving is the recipe to a successful business
47:22 – Good Brokers Want To Help Business Owners Succeed
50:42 – The Best Media Is Your Authentic Self
52:49 – Did You Make Youtube Videos Before This?
55:03 – MassimoCon
📒Show Notes📒
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Bo is the owner and operator of Barron Commercial Group in Owensboro, KY servicing the Western KY and surrounding markets.
For all CRE inquiries, visit https://www.barroncommercial.com
Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron
Commercial real estate made simple. We help people sell, buy, and lease commercial real estate properties.
