In this conversation, Bo Barron, CCIM, Timmy Barron, ADHD and Rod Santomassimo discuss various topics related to commercial real estate. They share stories, give advice, and provide insights into the industry. One of the main themes is the importance of building relationships and understanding the motivations of sellers. They emphasize the need to ask questions and listen to the seller’s story to gain insight into their mindset. They also discuss the fundamentals of sales and marketing, including prospecting and adding value to conversations.
Overall, the conversation highlights the importance of executing the fundamentals and staying proactive in the industry. The conversation revolves around the topics of prospecting, coaching, and the upcoming MassimoCon event. Bo Barron shares his experience with prospecting and how a different approach from a potential buyer caught his attention. Rod Santomassimo emphasizes the importance of coaching and the implementation of knowledge. They discuss the readiness for coaching and the benefits it can bring to a broker’s business. They also mention the upcoming MassimoCon event, highlighting the value of learning from top producers in the industry.
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⏰ Time Code ⏰
00:00 Introduction and Setting the Tone
01:34 Guest Introduction: Rod Santomassimo
04:31 Starting a Coaching Business in the Financial Crisis
08:48 Personal Stories and Connections
12:50 Rating Responses to Prospecting Questions
16:41 The Power of Understanding the Seller’s Story
23:05 Insights from Massimo Group Clients
24:34 The Importance of Executing the Fundamentals
25:01 Sales and Marketing Fundamentals
27:54 The Power of Prospecting
29:40 Creating Multiple Offers
32:16 Massimo Group Coaching
35:29 The Role of Coaching
39:12 When is Someone Ready To Be Coached?
42:50 Ignorance Tax
43:59 The Readiness to Be Coached
48:43 MassimoCon: Learning from Top Producers
50:19 Join MassimoCon for a Game-Changing Experience
51:38 The Power of Coaching in Commercial Real Estate
55:33 The Impact of AI on Prospecting and Marketing
01:05:25 Pop Quiz
📒Show Notes📒
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Bo is the owner and operator of Barron Commercial Group in Owensboro, KY servicing the Western KY and surrounding markets.
For all CRE inquiries, visit https://www.barroncommercial.com
Timmy is an actor, comedian, writer and host. You can follow him pretty much everywhere @timmyhartbarron
Commercial real estate made simple. We help people sell, buy, and lease commercial real estate properties.
